01
The calendar is three weeks behind.
Campaigns go out late, or they go out never. The plan was good. The Tuesday it was due, something on fire won.
$ whois prettygoodemail — done-for-you email marketing
Pretty Good Email
Your email program, run by someone who's done this a few hundred times.
Fixed monthly price. · No hourly billing. · Cancel anytime.
The situation
Three things that are probably true right now.
Not because anyone is bad at their job. Because email is somebody's fourth priority.
02
The automations are quietly rotting.
Built once, launched, never touched. The welcome series still mentions a product you stopped selling last year.
03
Deliverability is decaying, silently.
Nobody sends an alert when inbox placement slips. You just notice, two quarters later, that email stopped working.
What you get
Two packages. One monthly number.
A full-time email marketer costs $80k+ before benefits. This is the same job, for the fraction of it you actually need.
Starter
Keep it moving
from $950/mo
For teams whose email exists but keeps slipping.
- 4 campaigns per month — strategy, copy, build, send
- One automation maintained — kept accurate and tested
- Monthly report — what ran, what it earned, what's next
- List hygiene and basic segmentation
- Async support, one working-day response
GrowthMost chosen
Run the whole program
from $1,950/mo
For teams where email should be a real revenue line.
- Everything in Starter, at a higher campaign cadence
- Full automation suite — welcome, abandonment, post-purchase, win-back, built and maintained
- Quarterly deliverability audit — authentication, reputation, inbox placement
- Reporting with revenue attribution, plus a monthly review call
- Ongoing A/B testing and segmentation strategy
Not included, and we'd rather say so up front: brand or design systems built from scratch, paid advertising, SMS strategy as a standalone service, and one-off consulting engagements. Clear scope is why the price stays fixed.
How it works
Three steps. Roughly two weeks to your first send.
STEP 01
Intro call
Thirty minutes. Your list, your stack, your goals. You leave knowing whether this is worth doing — including if the answer is no.
STEP 02
Audit and a 30-day plan
A real look at your account: deliverability, flows, segments, the gaps. You get a written plan with what we'd run first and why.
STEP 03
We run it, you watch the numbers
Campaigns ship on schedule. Automations stay current. You get a monthly report that a busy person can read in four minutes.
Who's behind it
An operator, not an agency.
Built by an operator with 15 years across Salesforce Marketing Cloud, Klaviyo, Braze, and the martech stack behind them. You talk to the person doing the work, because that's the same person.
People who've worked with Elise
"I had the pleasure of overseeing the Under Armour Salesforce Services engagement, where Elise was our main stakeholder for several years. Elise is not only a very talented Solution Architect, but she is authentic, reliable, and hardworking… Any organization would be lucky to have her onboard to help drive their digital marketing programs forward."
"Elise is an outstanding Solution Architect and digital marketer. More importantly, she is great with clients and has a wonderful ability to get to the root of the problem and figure out a workable solution that people will be happy with."
Platforms we work in
Salesforce
Marketing Cloud
Marketing Cloud
Klaviyo
HubSpot
Braze
Brevo
Mailchimp
Customer.io
Yours isn't listed? It's probably fine — ask.
Free, no call required
The 1-page deliverability checklist.
One page. Every check we run before touching a client's sending. Work through it yourself in an afternoon — most people find at least two things broken.
FAQ
The questions everyone asks on the call.
Is there a contract or a minimum?
Month to month, with a 30-day notice period. There's a soft ask for a 90-day runway at the start — email compounds, and one month isn't a fair test of anything — but you're never locked in.
Which ESPs do you work in?
Klaviyo, HubSpot, Braze, Brevo, Mailchimp, Customer.io, and most of the rest. We work in whatever you already have. If you're choosing one, we'll recommend based on your business, not on a partner commission.
Who owns the account and the data?
You do. Always. The ESP account is in your name, on your billing, with us added as an admin. Your list, your templates, your flows, your history. We're never in the middle of you and your customers.
How fast do things ship?
The audit and 30-day plan land within one week of kickoff. First campaign usually goes out in week two. Ongoing, campaigns are drafted for your review at least three business days before send.
What happens if we part ways?
You keep everything, because it was already yours. We hand over documentation of every flow and segment we built, remove our admin access, and answer questions for 30 days after. No exit fee, no held-hostage assets.
Why "Pretty Good Email"?
It's a tribute to PGP — Pretty Good Privacy — which was, famously, quite a lot better than pretty good. Understatement is a good habit. Overpromising is how email marketing got its reputation.
Next step
Thirty minutes, no deck.
Bring your account and your goals. You'll leave with at least one thing worth fixing, whether or not you hire us.